Apple’s iPhone 15 goes on sale in holiday resurgence test

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Apple’s iPhone 15 goes on sale in holiday resurgence test
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Sold-out pre-orders and long lines in Dubai, Australia, and China indicate strong initial demand.

The iPhone 15 Pro’s design marks a significant change with a shift to a titanium design.

So far, the new devices have fared well for Apple, based on the initial online sales of the product. New online orders for the highest-end iPhone 15 models won’t arrive for customers until at least mid-November in several countries, while reservations for in-store pickups quickly sold out. Still, customers flocked to Apple stores in cities like Beijing as sales began. The China market accounts for about a fifth of Apple’s revenue.

While the iPhone 15 Pro has seen strong early demand, the company’s other new products have gotten more muted response online. The regular iPhone 15 and 15 Plus models, in addition to the new AirPods with a USB-C case, Apple Watch ULTRA 2 and Apple Watch Series 9 are still seeing strong availability, aside from certain Apple Watch band configurations.

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