Shell knows young people are worried about climate change and hopes some Fortnite maps will fix that
Kids today only care about online free-to-play shooter Fortnite. They don’t even talk about how great gasoline is! Luckily for us, one large oil company wants to change that using Fortnite, TikTok stars, and Twitch streamers. Welcome to Hell. Climate change is bad. I think we can all agree on that. But for kids, who have long lives and futures ahead of them, the prospect of the planet turning into a nightmare sphere of extreme weather and chaos is particularly scary.
Some of these creators also promoted the sponsored streams on Instagram, Twitter, and TikTok to their millions of followers. Media Matters also identified three content creators who advertised the ShellxFortnite map in several videos posted on the gas company’s official YouTube, TikTok, and Instagram accounts. The creators directly promoting Shell’s gasoline propaganda have a combined audience of 8.5 million TikTok followers, 1.
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