The US tech giant’s latest launch is a vital test to see if revamped specs can propel its return to growth.
China accounts for about a fifth of Apple’s sales, making it one of the company’s most significant markets outside of the US.
In the Beijing store, a 20-year-old buyer surnamed Liu said he traded in an older iPhone for the iPhone 15 Pro because he wanted better cameras. The improved processor would also make it more potent for gaming. “I prefer a device with best performance,” he said. There appeared to be fewer scalpers outside of the Wangfujing store compared to previous Apple releases. One scalper asked for an additional 1,000 yuan from a potential customer who wanted an iPhone 15 Pro.
“It’s pretty strange the new color doesn’t sell today,” said the scalper in his early 20s. The man said he only sold one device in the first two hours of the release.
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