BYD's premium brand Yangwang opens first store in Shanghai, aims for 90+ stores by year-end

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BYD's premium brand Yangwang opens first store in Shanghai, aims for 90+ stores by year-end
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BYD's Yangwang, has unveiled its inaugural store in the heart of Shanghai's bustling business district and tourist hotspot, the Bund.

In a significant stride toward their ambitious expansion plans, BYD’s premium brand, Yangwang, has unveiled its inaugural store in the heart of Shanghai’s bustling business district and tourist hotspot, the Bund. This strategic move follows the recent launch of their debut models, Yangwang U8 and Yangwang U9.

This newly opened store will offer a range of services, including sales, product experiences, test drives, and technology-sharing events. It represents the first in a series of carefully selected urban business district locations, emphasizing Yangwang’s commitment to providing premium services in prime city locations.

Underlining their commitment to customer satisfaction, Yangwang is introducing two store formats: Yangwang Showroom Stores and Yangwang Center Stores. The Showroom Stores will focus on providing exceptional sales and product experiences while organizing regular user activities. In contrast, the Center Stores will offer a comprehensive suite of services, including brand experiences, sales, delivery, and after-sales support.

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