Opposition gains in recent state elections show the need to adapt and find new ways of connecting with the people.
The video of a Form 6 student pointing out to Prime Minister Anwar Ibrahim the weaknesses in the government’s communications with the people has been going around social media.
The outcome of the recent state elections should have been a wake-up call. To understand the setbacks for PH-BN, it is important to understand how racial politics became entrenched in Malaysia. A key justification for this ouster was that the party had become too much of a Malay nationalist in its message and thus needed to be “purified”.
It could win over the Malay voters, who were not particularly religious and did not subscribe to an Islamic agenda. No one will dispute that Anwar is a charismatic leader. Unfortunately, no amount of personal charm during ceramahs and walkabouts before Friday prayers is going to completely undo years of entrenched dogma.
As a result, they tend to not spend much effort in developing successors and capable people around them.This is the folly of relying on personal charm to communicate the government’s agenda. Explain it in terms of how people will benefit from it. Remember the Reformasi movement. Anwar’s persecution and imprisonment triggered the Reformasi movement, which grew in his absence.
They need to see it at the programme level and not abstract policy pronouncements. Otherwise, they will continue to be held back by their insecurities. It is time for Anwar to take a hard look around him and assess the effectiveness of those he appointed to manage communications. However, this was Dr Mahathir Mohamad’s message as prime minister — and it didn’t work for him either.
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