A latte laced with throat-scorching liquor has proved a hit in China, with coffee lovers crowding stores in Beijing on Monday to get their hands on the exclusive drink.
The boozy beverage – a collaboration between coffee chain Luckin and distiller Kweichow Moutai – mixes milky coffee with a flavouring based on a traditional firewater that is around 50% alcohol and retails at up to 2,500 yuan for a half-litre bottle.
A customer walks out of a Luckin Coffee store next to an advertisement promoting a Kweichow Moutai liquor latte, in Beijing, China. — Photo: Reuters "I'm not afraid of getting tipsy at the office, no!" she smiled, having bought her latte during working hours.Luckin Coffee employees prepare baijiu liquor-flavoured latte. — Photo: Jade GAO / AFP)
"How can we explain such huge sales? I think it's the 'Moutai effect'," said customer Lian Chonghui, 37. A Luckin Coffee employee prepares baijiu liquor-flavoured latte, the latest product in collaboration with Chinese liquor brand Kweichow Moutai, at a Luckin Coffee shop in Beijing on September 4, 2023. — Photo: Jade GAO / AFP)
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