Coca-Cola Reveals Inspiration For Latest Y3000 Zero Sugar Flavour [Exclusive]

Teejae Sonza, Group Marketing Director of Coca-Cola, opens up about the process behind creating the brand’s new release, Y3000 Zero Sugar.

Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates.

TRP had the privilege of not only attending the launch of the Y3000 Zero Sugar but we also had the opportunity to speak with Teejae Sonza, the Group Marketing Director of Coca-Cola about the process and inspiration behind creating the drink. “We wanted to inspire and imagine what the future could be and what it could taste like. We also wanted to allow our users to experience that both from a product level and brand experience level.

But for this project, the company was particularly inspired by the advent of technology. They resonated with the idea of how technology could assist us in creating a fraction of the future. Just by scanning the Coca-Cola Y3000 Zero Sugar scan code, consumers will be taken to the Creations Hub, where they can optimise the customised Y3000 AI lens to imagine what the world could be like in the future.

Teejae is not surprised by this. Given the technology aspect of the project, she predicted young customers would naturally gravitate towards it.

Abbiamo riassunto questa notizia in modo che tu possa leggerla velocemente. Se sei interessato alla notizia puoi leggere il testo completo qui. Leggi di più:

therakyatpost /  🏆 14. in MY

Italia Ultime Notizie, Italia Notizie

Similar News:Puoi anche leggere notizie simili a questa che abbiamo raccolto da altre fonti di notizie.

BNM: Micro, small businesses to continue enjoying zero-cost transactions via DuitNow QR paymentsKUALA LUMPUR: Major banks and non-bank financial service providers will waive transaction fees for micro and small businesses accepting DuitNow QR payments, says Bank Negara Malaysia (BNM).
Leggi di più »

Terengganu State Assembly sitting, with zero Opposition members, starts todayKUALA TERENGGANU, Oct 1 — The 15th Terengganu State Legislative Assembly which convened today made history with the absence of an opposition bloc. This is after Perikatan...
Leggi di più »

INVESTMENTS IN NEW ECONOMY CRUCIAL TO PAVE PATH TO NET ZEROA CRITICAL issue confronts the world. How can we address climate change, a transition to an energy system with net zero emissions while simultaneously providing for the rising demand for energy?
Leggi di più »

Zero-Cost Transactions for Micro and Small Businesses Continue With DuitNow QRMicro and small businesses will continue to enjoy zero-cost transactions and individual customers won't get new costs as well.
Leggi di più »

UAE oil executive says energy companies support 2050 net-zero goalABU DHABI, Oct 2 — A top Emirati oil executive said today that more than 20 oil and gas companies were rallying around his calls to curb carbon emissions ahead of a United...
Leggi di più »