FGV aims to double sales of dairy products segment in 2024

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FGV aims to double sales of dairy products segment in 2024
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KUALA LUMPUR: FGV Holdings Bhd, a leading agribusiness and food company in Malaysia, expects to double the sales of its dairy products in 2024, as the...

From left: Aeon BiG Sdn Bhd head of operations Rajesh Dhaman, FGV Dairy Industries Sdn Bhd CEO Datuk Iszhar Ibrahim, Bright Cow Yogurt ambassador Datuk Azizulhasni Awang, Razak Aya and Aeon BiG managing director Sheikh Farouk Sheikh Mohamed at the product launch.FGV Holdings Bhd, a leading agribusiness and food company in Malaysia, expects to double the sales of its dairy products in 2024, as they are up to 20% cheaper than competing brands.

“It’s cheaper because it is local and we produce it ourselves. We produce it from our factory in Linggi. And the cattle we raise also consume food from FGV,” he told reporters after the launch of a new dairy product, Acerola Yogurt, under its Bright Cow brand recently.“We use these to feed the dairy cattle and can offer our products at cheaper prices, thus helping the public to access healthy and fresh products that are also affordable,” he said.

“Malaysia has only achieved a 60-70% self-sufficiency level and FGV is committed to increasing the domestic SSL and diversifying our dairy product range made from locally-sourced fresh milk,” he said.

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