In face of corporate behemoths, an indie music festival thrives

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In face of corporate behemoths, an indie music festival thrives
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COLUMBIA, Oct 1 — Back in 2006, Spotify was a nascent start-up, your average stateside concert tickets went for US$40 (RM188) and many fans learned about the best new music from...

COLUMBIA, Oct 1 — Back in 2006, Spotify was a nascent start-up, your average stateside concert tickets went for US$40 and many fans learned about the best new music from blogs like All Things Go.

It focuses on emerging artists while prioritising the experience of live performance over creating viral moments or appealing to social media influencers, both now dominant forces at more corporatised festivals. “I think for us it really is about the music,” co-founder Stephen Vallimarescu told AFP. “It’s about creating the experience where you want to see the artist at noon as much as you want to see the headliner at 10.00pm.”That’s a far cry from the experience fans get at festivals like Coachella, where hundreds of thousands of people gather annually in the California desert for two three-day weekends featuring dozens of artists and six stages, with overlapping set times.

Most major music festivals are under the umbrella of Live Nation — Bonnaroo, Lollapalooza and Isle of Wight among them — or AEG, which owns the company behind Coachella.

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