JAKARTA: Indonesia has banned goods transactions on social media platforms in a new regulation, its trade minister said Wednesday, as Jakarta aims to rein in direct sales on major platforms it says are harming millions of small businesses.
Calls had grown in recent months for a regulation governing social media and e-commerce, with offline sellers seeing their livelihoods threatened by the sale of cheaper products on TikTok Shop and other platforms.Indonesia is one of the world’s biggest markets for TikTok Shop and was the first to pilot the app’s e-commerce arm. “Now, e-commerce cannot become social media.
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