KUALA LUMPUR: Tourism Malaysia has entered into a strategic collaboration with a talent management agency to promote tourist destinations and products in Kelantan and Pahang, says its director-general Datuk Dr Ammar Abd Ghapar.
Through the “Kembara Cuti-Cuti Malaysia” programme, The Girls Republique , with its 12 social media influencers under the auspices of the agency, will visit Kelantan and Pahang for seven days.
Ammar said the programme, among others, aims to inspire Malaysians, especially the younger generation such as Generation Z and millennials, to be more active in travelling within the country and boost domestic tourism. “Apart from the planned events, TGR participants will also make several interesting stops along the way, thus making their visual experience more meaningful and exciting with some elements of surprise during the holiday,” he added.
“These influencers have more than 10 million followers, so imagine the publicity that can be gained.
Italia Ultime Notizie, Italia Notizie
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