Meta is considering offering ad-free versions of Instagram and Facebook in Europe, in response to new privacy regulations in the EU.
. This move comes in response to new EU privacy regulations that require Meta to get users’ consent before showing them targeted ads.
To tackle this, Meta is considering charging users a monthly fee to remove ads from their social media feeds. Under the proposed plan, users in Europe would need to pay a monthly fee to remove ads from their Instagram and Facebook. This would be the first time that Meta will be charging users for access to its core services.
It is unclear when the ad-free subscription plan would be launched in Europe, and if it would be offered in other regions in the future. However, Meta is said to be in discussions with privacy watchdogs in Belgium and Ireland about the plan. The company has reportedly named it “subscription no ads,” or SNA, and it might start rolling out in the coming months.
The ad-free subscription plan is one way that Meta could continue to generate revenue from its social media platforms in Europe, while also complying with the new privacy regulations.
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