A report that surfaced in June claimed that Indian smartphone brands, such as Micromax, Karbon, and Lava, are planning to make a comeback in India. Lava is already active, and the brand is all set to unveil its next smartphone, the Lava Blaze Pro 5G, by the end of this month in the country. The […]
Micromax logo
To recall, Micromax returned to the Indian smartphone market in 2020 and released a couple of smartphones. However, the brand has remained inactive after launching theThe new report states that Micromax is working on a mid-range phone with a price tag of around Rs 15,000 . The specifications of the device are not known yet, but the publication claims that it will be equipped with a MediaTek chip.
Micromax has been reportedly in talks for the past few months with MediaTek and Qualcomm about procuring a chip to power its next smartphone. However, the Qualcomm deal hit a roadblock due to concerns raised about Micromax’s history of payment delays. Hence, it appears that Micromax will soon strike a deal with MediaTek.
The publication has learned through its sources that the brand was initially aiming to launch a smartphone in December this year. However, since it has not ordered the chipset yet, it seems that Micromax’s comeback device will debut in February or March. The reason behind the delay is due to Chinese New Year, which falls on Feb. 10 next year. Since the phone is expected to launch in 2024, it may arrive as the company’s first 5G smartphone.
What do you think about Micromax’s second innings in India? Do share your thoughts by posting your comments below.
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