ALOR SETAR: The Domestic Trade and Cost of Living Ministry will work with social media influencers in an effort to promote local products via the Malaysian Goods Carnival.
Its Trade, Distribution and Business Sector senior director Datuk Rohaizi Bahari said the collaboration is seen as helping to highlight local products especially those that are new and not well-known.
The three-day carnival at Aman Central Mall, Alor Setar sees 20 entrepreneurs from the northern zone taking part. It is also one of the ministry's initiatives under the Buy Malaysian Goods Campaign 2023 to encourage the people to give priority to local products. "Although I've been running the business since 2006, this is the first time I've participated in a carnival like this.
"I also feel that if influencers can help promote local products, it would be good... they can help because... we have no experience but they already have a name so they can help the efforts of small traders," she said.
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