As digitalisation continues to reshape various industries, fashion has not been exempt from its side effects.
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However, with the integration of cutting-edge technology, the way fashion is consumed is revolutionising – making it more sustainable. The lockdowns imposed during the COVID-19 pandemic were a blessing in disguise for us. While we could not reach our customers physically, operating online via Shopee gave us continued access to them. When lockdowns were lifted, we quickly innovated our products in anticipation of a change in customer behaviour due to being able to go out again.
Dr Thomas Ong, CEO of Nanotextile Sdn Bhd Kualesa has scaled their online and offline channels by leveraging on generative artificial intelligence and large language model to optimise marketing efficiency as well as automated predictive and personalised email workflows to optimise conversion rates.
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