PhonePe Indus App Store is a new app store for Indian users that offers localized services, zero platform fee.
, a Walmart-backed Indian fintech startup, has launched Indus AppStore. The app store will offer localized services for Indian users, including support for 12 Indian languages, a dedicated payment gateway, and a dedicated customer support team based in India. Here are the details.One of the key features of Indus AppStore is that it does not charge developers any platform fee or commission on in-app purchases.
The platform also has a dedicated platform for start-ups and new app launches called “Launch Pad”. This will provide them with better visibility and search optimization, helping them to reach more users. App publishers will also be able to boost brand awareness via engaging videos. For this, PhonePe has also partnered with up with several phone manufacturers to distribute the app store on their phones. The startup also said it has established an India-based team to offer support to developers.
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