Ahead of the unofficial end of the summer tourism season, business owners are celebrating a successful year that saw visitors, and their dollars, flock to the city in droves.
Ahead of the unofficial end of the summer tourism season in Calgary, business owners are celebrating a successful year when visitors and their dollars flocked to the city in droves.
According to Tourism Calgary, tourist levels are exceeding pre-pandemic levels and, on average, they’re spending far more than before. “What we are estimating right now is we will be above 2019 levels, as of this year, and about probably about two per cent above what we saw from an attendance perspective. And much higher revenues than we saw from a tourism spend perspective for Calgary,” explained Jeff Hessel, Tourism Calgary’s senior vice-president of marketing.
Among the attractions that drew both locals and visitors were the city’s rivers, with local rafting companies experiencing record numbers. “Ooh, very busy and very hot!” laughed Ainsley Guss of Lazy Day Rafting while referencing this year’s conditions, entering the Labour Day long weekend. “ you get to see Calgary from just a totally different view.”The perspective from the river greatly differs from what is experienced on the observation deck of the Calgary Tower where Philipp Rackish, visiting from Germany, mustered the courage to brave the glass floor.
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