JOHOR BAHRU: Rural entrepreneurs involved in business digitalisation can increase their sales and income by up to 30 per cent. Deputy secretary-genera...
: Rural entrepreneurs involved in business digitalisation can increase their sales and income by up to 30 per cent.
“We had aimed to 1,000 rural entrepreneurs in digitalisation this year through the Rural Entrepreneur Digitalisation Programme , but so far we have reached 1,247 entrepreneurs and we want them to be able to increase their income by 30 per cent after marketing their products online. He said the PPU has helped rural entrepreneurs improve their business operations, thus expanding their businesses and increasing the productivity and business management efficiency of those involved.
According to Che Murad Sayang, a total of 269 rural entrepreneurs, including those from the Rubber Industry Smallholder Development Authority and the Southeast Johor Development Board , participated in the rural PPU in Johor Bahru before the final series, scheduled to be held in Alor Setar, Kedah next month.
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