What makes a brand valuable? What makes it stand out among the millions of food and beverage (F&B) brands battling for the consumer’s attention?
For 2023, Coca-Cola retained its top position as the world’s most valuable and strongest nonalcoholic beverage brand, based on the ranking made by Brand Finance, a leading global brand valuation consultancy. Valued at US$33.5 billion, Coca-Cola continues to reign supreme, thanks to its global familiarity and reputation.
As Coca-Cola sipped success in terms of valuation, it also cemented its position as the world’s strongest nonalcoholic drinks brand, with an AAA+ rating and a Brand Strength Index score of 89.6 out of 100. Red Bull , Monster and Gatorade also maintained their hold on the top 10 ranks amid the rise in energy drink consumption to fuel busy and active lifestyles after the pandemic.
“With its emphasis on quality and luxury, Nespresso became a popular choice. The brand has continued to boost its premium perceptions and global reputation with its innovative range of coffee machine and capsule offerings, as well as its sustainability initiatives,” the report says.“As an iconic global brand, Nestle continues to raise the bar, setting new benchmarks for the industry and inspiring trust among consumers worldwide.
Yii, a Chinese dairy brand, retained its position as the second most valuable food brand in the world. Its brand value of $12.4 billion is attributed to strong customer loyalty in its local market.
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