Streamers can now apparently capture audiences on different platforms and then attract them back to Twitch
in Las Vegas has the industry buzzing, or rather, twitching. The live-streaming giant will now allowing its users to stream their content on other platforms concurrently. While the company previously loosened its guidelines on cross-streaming to social media platforms like TikTok and Instagram, this is a significant change that opens doors for streaming across “any service,” unless the streamer is bound by an exclusivity contract withOn the surface, this move appears counterintuitive for Twitch.
But there’s another angle to consider: by allowing more flexible streaming options, Twitch is actually broadening its outreach. Streamers can capture audiences on different platforms and potentially lure them back to Twitch. Plus, it reflects well on the company’s willingness to adapt. In the past few months alone, Twitch has updated its policies on off-platform harassment and even experimented with machine learning for chat moderation.
However, the new policy comes with its set of regulations. The guideline that the “Twitch user experience should not be compromised” on other platforms is ambiguous and leaves room for interpretation. It remains to be seen how Twitch will enforce this and what consequences await those who cross the line.Gizmochina brings you the best of Chinese Tech from emerging smartphone companies, innovative startups, to crazy smart home products and revolutionary technologies.
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