India's modest Olympic achievements have long stood in contrast to its massive population but sporting officials say the sleeping giant has stirred at the Asian Games.
Far from trivial, it involves injecting botulinum toxin into the trapezius muscle to create the effect of a longer neck and sculpted shoulders. Photo: AFPfilm – which sought to expose many such cliches and constraints – may actually have amplified it.
The #BarbieBotox hashtag already has over 12 million views on the Chinese social network TikTok. That's enough to cause a stir, but it's by no means a widespread trend, let alone a global one. Similarly, the users in question are mostly in the US, where the technique seems to be particularly sought-after, as Dr Catherine Bergeret-Galley, a plastic surgeon and member of the French Society of Aesthetic and Plastic Surgeons , explains.
Once the injections have been performed – as can be seen on the TikTok account of one user who tried the technique – the neck seems to become more refined with each passing day, while the hollow between the nape of the neck and the shoulders seems more pronounced, and the bones more prominent.
The plastic surgeon also points out that the actual medical reasons for getting"Barbie Botox" are"unbearable tension of the muscle [in question], permanent contraction, [and] specific pain on pressure of the muscle or radiating into the skull and causing headaches," which fall within the remit of"therapeutic treatment".
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