In today’s modern world, tattoos are becoming a mode of payment and a chance to reduce one’s carbon footprint.
Austrians are now able to get ‘KlimaTicket’ tattoos for free travel all year round.
In fact, for many years now, various brands, including restaurants, have been promising free meals to those who go as far as tattooing the name of a burger or brand on their skin. What about if it’s part of a campaign that aims to reduce the carbon footprint of travel, in this case by favouring public transport?
But the campaign made international headlines when those behind the initiative launched a new angle to the programme to promote sustainable travel to summer music festivals.
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