X, the platform formerly known as Twitter, has paid out a staggering $20 million to content creators in just a few short months.
The announcement came from X CEO Linda Yaccarino, who revealed the platform’s significant investment in its creator community. The initiative, launched in July, enables verified users with more than 500 followers to earn a share of ad revenue generated from replies to their posts, provided they’ve garnered over 5 million tweet impressions in the past three months.
X’s transformation under Musk’s ownership has been nothing short of dramatic. Once a microblogging service, it has evolved into what is now termed the “Everything App.” Central to this transformation is the revamped approach to users, allowing them to become content creators. The revenue-sharing model not only benefits creators but also keeps the platform enticing for advertisers. Advertisers now have the opportunity to reach a broader audience through engaging content.
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