Xiaomi TV is addressing boot ads following a court ruling against LeTV. China's law mandates a one-click ad close.
manufacturers have come under scrutiny for their practice of displaying advertisements when the TV is turned on, known as boot advertisements.
Notably, regulatory bodies in China have been pushing for changes in this area. For example, the Jiangsu Consumer Protection Commission recently urged TV manufacturers to include a “one-click turn-off” feature for these advertisements., a TV brand that did not comply with this directive, faced legal consequences. A court ruling mandated that LeTV should ensure the presence of a “one-click turn-off feature” for their boot advertisements, emphasizing consumer rights in the media space.
Chen Yinjiang, the Deputy Secretary-General of the Consumer Rights Protection Law Research Association of the China Law Society, has previously expressed his views on this matter. In a conversation with CCTV, he highlighted the responsibility of TV manufacturers towards their consumers.
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