CUPERTINO: Apple unveiled its new iPhone lineup on Tuesday (Sept 12), with its Lightning charger ports replaced on the newest models by a universal ch...
Apple CEO Tim Cook holds up a new iPhone 15 Pro during an Apple event on Tuesday, Sept 12, 2023 in Cupertino, California. – AFPpicApple unveiled its new iPhone lineup on Tuesday , with its Lightning charger ports replaced on the newest models by a universal charger after a tussle with the European Union .
“USB-C has become a universally accepted standard. So we’re bringing USB-C to iPhone 15,“ said Kaiann Drance, Apple’s vice president of iPhone marketing at a launch event. “Apple needed to deliver more than just minor updates to get people excited about buying new products,” Techsponential analyst Avi Greengart said in a demo area at the event.Along with improvements to iPhone cameras and chips, Apple said that the iPhone 15, which includes four varieties, would have internal components that simplify repair and a new frame that allows the back glass to be easily replaced.
Like any other company, Apple would prefer to boast about shiny new features rather than new charging ports.EU policymakers said the rule would simplify the lives of Europeans and do away with a mountain of obsolete chargers. The market seemed little impressed with Apple’s announcement and shares were down 1.7% as the end of the formal trading day in New York neared.
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