U Mobile has collaborated with Qualcomm and The Food Merchant (TFM) to develop a smart trolley proof-of-concept called the TROLLEE
P1, which is a smart shopping cart that aims to make shopping in supermarkets easier for customers. The telco is providing the connectivity for the smart shopping cart, which is powered by chipsets from Qualcomm.
The PoC will be running at TFM’s outlet at Pavilion Embassy, Jalan Ampang, for a limited time and during this period, it will be collecting feedback from shoppers. This concept is similar to theThe TROLLEE P1 has a touch display that allows shoppers to search for specific items and then have the cart navigate them to the products in the store. With an
in-store positioning system, the screen will also show ads when users are near products with an ongoing promotion.To help fast-track the purchasing experience, shoppers need to scan each product they intend to purchase before putting them in the cart. This is where the gap lies between the TROLLEE P1 and EzyCart.
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